Meet Selene:
Sleep, Designed Differently
Selene Sleep Health, inspired by the Greek goddess of the moon, is dedicated to revolutionizing sleep with scientifically backed, innovative solutions. The brand’s celestial and serene design evokes calm and restfulness, reinforcing the theme of peaceful slumber. With a focus on enhancing sleep quality and overall well-being, Selene merges science and serenity, positioning itself as a trusted authority and making it a standout in the sleep health space.
My Approach
Named after Selene, the Greek goddess of the moon, the brand embodies the calm, restorative qualities of night and the essential role of sleep in overall well-being. Drawing on mythology, Selene Sleep Health evokes tranquility, rhythm, and renewal, positioning sleep not just as rest but as a vital, sacred cycle.
The objective of this project was to develop a cohesive brand identity and comprehensive standards manual rooted in Greek mythology while remaining relevant to modern health and wellness. I explored multiple visual directions, including celestial motifs, mythological symbolism, and refined, minimal systems. Each concept aimed to balance serenity with clarity, creating a brand that feels trustworthy, calming, and adaptable.
Exploration
I explored the relationship between a woman’s form and the moon, connecting Selene’s identity to mythology and sleep, resulting in a modern wellness brand that communicates rest, renewal, and quiet strength.
Direction
By combining feminine forms with circular and crescent shapes, I created a mark featuring a woman’s silhouette with curls that echo crescent moons, resulting in a design that feels both symbolic and serene.
Deliverables
✳︎
Deliverables
✳︎
Deliverables
✳︎
Deliverables
✳︎
Deliverables
Deliverables ✳︎ Deliverables ✳︎ Deliverables ✳︎ Deliverables ✳︎ Deliverables
This brand extends across a range of thoughtfully designed deliverables, including a neck pillow, sleep mask, sleep spray, box packaging, candles, a companion app, gummies, tea bags, and an educational infographic, all working together to create a cohesive and restorative sleep experience.
